Karbo Communications Blog

Republicans Buy Sneakers, Too: Why Socially Conscious Advertising is In

August 13, 2018

For a long time, most companies shied away from mixing business with social issues.

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Are CMOs missing the PR opportunity?

July 30, 2018

In the B2B tech marketing world, PR - and earned media - holds an important place in the overall marketing mix. However, what considerations should CMOs be aware of when balancing thier owned, earned and paid media strategy? We put 7 quick questions to Julie Karbo, CEO of Karbo Communications, an award-winning U.S. technology PR and marketing agency, about where PR fits in the marketing mix, and whether a good PR campaign can actually drive sales.

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New Employee Spotlight: Meet Jeff Curtis

July 11, 2018

Jeff joined the Karbo Com team in April as a content manager and writer, bringing experience as a project manager and visual storyteller. Jeff earned his B.A. in Print and Digital Journalism from the University of Southern California. In his spare time, he enjoys watching sports, going on hikes with his wife and trying to sous vide everything.

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The Smart Machine Era: The Rise of the Robot Overlords

June 19, 2018

In his latest eBook, Dr. Stan Schneider, CEO of Real-Time Innovations (RTI), discusses the stunning rise of fast computing and networking and the economic impact it will have on almost every industry. The smart machine era is here, and the implications could not be more profound.

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Pitch Perfect: How to Secure Business Press Coverage

June 14, 2018

As PR professionals in the high-tech industry know, crafting a compelling story around a product update or opportunistic trend and securing interest from tech and trade publications is a key component in providing top-shelf service to clients across the technology industry.

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Hyper-Personalized Marketing That Won’t Land You in Front of Congress

May 16, 2018

Oh, to be an ad man in the 1960s. If you believe everything you see on TV, marketing back then was a simpler game. Successful ad campaigns looked something like this: one perfect slogan, jotted on the back of a cocktail napkin and delivered en masse to a single audience.

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New Employee Spotlight: Meet Madeline Kalicka

May 8, 2018

Madeline joined the Karbo Com team in February as an Associate Account Executive, bringing experience in B2B marketing. Madeline earned her B.S. in Life Science Communications from the University of Wisconsin, Madison. In her spare time she enjoys hiking, going to the movies and exploring the Bay Area.

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Bridging the Gap Between the Tech World and the Outside

April 10, 2018

When I first started looking for PR internships in Silicon Valley, I was nervous that most of the opportunities were in tech PR. B2B tech seemed highly technical. I felt like I had to have an engineering degree to even begin to comprehend what tech PR clients were doing and I was terrified of being a fish out of water, of being a liability to my firm.

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Spread A Little Love For Your Brand With These Thought Leadership Tips

February 14, 2018

It’s February and love is in air! As many brands look to launch their romantically themed mini-campaigns designed to bring “warm fuzzies” to the masses, don’t forget to bring thought leadership into the mix. At Karbo Communications, we believe that “thought leadership is a verb, not a noun.” We help our clients to communicate their problem solving ideas to the right audiences.

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