Karbo Communications Blog

Five Ways to Tell If Your Content Is Too ‘Immature’ to Convert

September 13, 2018

Content may be king, but more than half of business leaders today say their content marketing activities are “still immature.” The main culprits? A lack of alignment on messaging and goals. Market noise. An inability to tailor outreach to specific audiences and platforms.

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United Breaks Guitars: Strategies for Avoiding a PR Crisis

September 13, 2018

Brands can’t always avoid a controversy, but they can control their response. Here are seven ways to minimize the impact of a PR crisis -- or avoid one altogether.

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New Employee Spotlight: Meet Lauren Burge

August 21, 2018

Lauren joined the Karbo Com team in July as an Account Executive, bringing experience in high tech PR, including developer and security media relations. Lauren earned her B.A. degree in English from the University of San Francisco. In her spare time she enjoys taking photos, trying new foods and exploring New York City.

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Republicans Buy Sneakers, Too: Why Socially Conscious Advertising is In

August 13, 2018

For a long time, most companies shied away from mixing business with social issues.

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Are CMOs missing the PR opportunity?

July 30, 2018

In the B2B tech marketing world, PR - and earned media - holds an important place in the overall marketing mix. However, what considerations should CMOs be aware of when balancing thier owned, earned and paid media strategy? We put 7 quick questions to Julie Karbo, CEO of Karbo Communications, an award-winning U.S. technology PR and marketing agency, about where PR fits in the marketing mix, and whether a good PR campaign can actually drive sales.

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New Employee Spotlight: Meet Jeff Curtis

July 11, 2018

Jeff joined the Karbo Com team in April as a content manager and writer, bringing experience as a project manager and visual storyteller. Jeff earned his B.A. in Print and Digital Journalism from the University of Southern California. In his spare time, he enjoys watching sports, going on hikes with his wife and trying to sous vide everything.

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The Smart Machine Era: The Rise of the Robot Overlords

June 19, 2018

In his latest eBook, Dr. Stan Schneider, CEO of Real-Time Innovations (RTI), discusses the stunning rise of fast computing and networking and the economic impact it will have on almost every industry. The smart machine era is here, and the implications could not be more profound.

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Pitch Perfect: How to Secure Business Press Coverage

June 14, 2018

As PR professionals in the high-tech industry know, crafting a compelling story around a product update or opportunistic trend and securing interest from tech and trade publications is a key component in providing top-shelf service to clients across the technology industry.

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Hyper-Personalized Marketing That Won’t Land You in Front of Congress

May 16, 2018

Oh, to be an ad man in the 1960s. If you believe everything you see on TV, marketing back then was a simpler game. Successful ad campaigns looked something like this: one perfect slogan, jotted on the back of a cocktail napkin and delivered en masse to a single audience.

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