Karbo Communications Blog

Standing out in a buzzword-ridden market

October 20, 2018

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Old Websites Are Bad for SEO. Here’s How to Fix Yours

October 20, 2018

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Mine is Bigger Than Yours: Positioning That Moves Markets

October 20, 2018

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Five Ways to Tell If Your Content Is Too ‘Immature’ to Convert

September 13, 2018

Content may be king, but more than half of business leaders today say their content marketing activities are “still immature.” The main culprits? A lack of alignment on messaging and goals. Market noise. An inability to tailor outreach to specific audiences and platforms.

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United Breaks Guitars: Strategies for Avoiding a PR Crisis

September 13, 2018

Brands can’t always avoid a controversy, but they can control their response. Here are seven ways to minimize the impact of a PR crisis -- or avoid one altogether.

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New Employee Spotlight: Meet Lauren Burge

August 21, 2018

Lauren joined the Karbo Com team in July as an Account Executive, bringing experience in high tech PR, including developer and security media relations. Lauren earned her B.A. degree in English from the University of San Francisco. In her spare time she enjoys taking photos, trying new foods and exploring New York City.

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Republicans Buy Sneakers, Too: Why Socially Conscious Advertising is In

August 13, 2018

For a long time, most companies shied away from mixing business with social issues.

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Are CMOs missing the PR opportunity?

July 30, 2018

In the B2B tech marketing world, PR - and earned media - holds an important place in the overall marketing mix. However, what considerations should CMOs be aware of when balancing thier owned, earned and paid media strategy? We put 7 quick questions to Julie Karbo, CEO of Karbo Communications, an award-winning U.S. technology PR and marketing agency, about where PR fits in the marketing mix, and whether a good PR campaign can actually drive sales.

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New Employee Spotlight: Meet Jeff Curtis

July 11, 2018

Jeff joined the Karbo Com team in April as a content manager and writer, bringing experience as a project manager and visual storyteller. Jeff earned his B.A. in Print and Digital Journalism from the University of Southern California. In his spare time, he enjoys watching sports, going on hikes with his wife and trying to sous vide everything.

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