Karbo Communications Blog

The Internet of Influence: IoT, AI and Humanity

November 21, 2016

Artificial intelligence and the Internet of Things are trending in the news based on their ability to gather unprecedented amounts of information throughout the world and even outperform the human mind on certain tasks. Both gather intelligence and automate billions of tasks to ultimately improve the quality of our lives. While it’s easy to become infatuated with the visionary products that promise to be born of these technologies — flying cars that whisk us to work, robotic implants that will improve our physical performance, and cyborg personal assistants that anticipate our every need — there are benefits we can realize as marketers and PR professionals that are within reach right now. Ultimately they deliver a better understanding of the people and things in our world and remove the boundaries that affect reach and influence, be they physical or emotional.

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At 60, Data Storage Still Fascinates

November 1, 2016

If computer storage was a person, his drivers’ license would disclose he’s a Baby Boomer who’s turning 60. Remarkably, storage’s ability to capture our attention has increased, not diminished, over the years. Computer storage was born as rotating disks in a hard disk drive (HDD). While still used in PCs and laptops today, HDD shipments are declining as PC demand weakens. What’s going to follow HDDs after they retire?

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Artificial Intelligence’s Authentic Staying Power

September 22, 2016

Cloud computing, big data, and mobility enterprise tech trends have dominated the tech sector over the past several years. While Artificial Intelligence (AI) has occasionally re-emerged over the last 30 years, it has taken a back seat to what many viewed as these more “real” technologies. But recently AI has come back with a vengeance and the current buzz around it is growing louder as we near 2017. The Internet of Things has been one of the key catalysts in spotlighting AI’s value.

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Best Practices for Broadcast Interviews

August 22, 2016

As a TV news reporter, what used to irk me about interviewing someone for a story was when the interviewee acted unnatural. While reporters are experienced working in front of cameras and handling microphones, most other people are not. So when they suddenly find themselves as the subject of a broadcast news story, they’re unsure how to present themselves – it makes them uncomfortable, and it often shows.

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Mentoring in PR: How Guidance and Collaboration Drives Value and Enables Success

August 8, 2016

In public relations, storytelling is essential. PR professionals have a passion for finding the most compelling elements surrounding a client's product, company and market and crafting stories that others will find fascinating. And while one voice is certainly strong, a story culminates to its fullest when multiple voices are heard.

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What Companies Can Learn from the Leslie Jones Troll Case

July 27, 2016

Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free speech, there are several things companies can do to protect themselves and to mitigate damage.

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What is Your IoT Marketing Strategy Missing?

July 18, 2016

At the recent Internet of Things World conference, a speaker stated that if you don’t yet have a detailed Internet of Things (IoT) strategy, you’re already too late. While we don’t believe that’s true, many companies are planning or implementing their connection to the IoT.

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Love and Basketball

June 28, 2016

I’m in love with the game of basketball. As a longtime Golden State Warriors fan, I’ve attended more than 500 games and I’ve watched the rest on TV or online. Watching so many games has given me happiness and heartburn. Game seven of the finals clearly falls into the latter category.

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PR’s new Moving Target: Developing Effective Content in a Mobile-First Society

November 5, 2015

From the moment we get up in the morning until we fall asleep, a majority of the world’s citizens are connected to others via a mobile device. The growth of mobile phone and tablet use continues to skyrocket. By the end of 2015 there will be 4.88 billion worldwide mobile users and 5.09 billion by the end of 2016.

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