Karbo Communications Blog

The Smart Machine Era: The Rise of the Robot Overlords

June 19, 2018

In his latest eBook, Dr. Stan Schneider, CEO of Real-Time Innovations (RTI), discusses the stunning rise of fast computing and networking and the economic impact it will have on almost every industry. The smart machine era is here, and the implications could not be more profound.

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Pitch Perfect: How to Secure Business Press Coverage

June 14, 2018

As PR professionals in the high-tech industry know, crafting a compelling story around a product update or opportunistic trend and securing interest from tech and trade publications is a key component in providing top-shelf service to clients across the technology industry.

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Hyper-Personalized Marketing That Won’t Land You in Front of Congress

May 16, 2018

Oh, to be an ad man in the 1960s. If you believe everything you see on TV, marketing back then was a simpler game. Successful ad campaigns looked something like this: one perfect slogan, jotted on the back of a cocktail napkin and delivered en masse to a single audience.

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New Employee Spotlight: Meet Madeline Kalicka

May 8, 2018

Madeline joined the Karbo Com team in February as an Associate Account Executive, bringing experience in B2B marketing. Madeline earned her B.S. in Life Science Communications from the University of Wisconsin, Madison. In her spare time she enjoys hiking, going to the movies and exploring the Bay Area.

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Bridging the Gap Between the Tech World and the Outside

April 10, 2018

When I first started looking for PR internships in Silicon Valley, I was nervous that most of the opportunities were in tech PR. B2B tech seemed highly technical. I felt like I had to have an engineering degree to even begin to comprehend what tech PR clients were doing and I was terrified of being a fish out of water, of being a liability to my firm.

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Spread A Little Love For Your Brand With These Thought Leadership Tips

February 14, 2018

It’s February and love is in air! As many brands look to launch their romantically themed mini-campaigns designed to bring “warm fuzzies” to the masses, don’t forget to bring thought leadership into the mix. At Karbo Communications, we believe that “thought leadership is a verb, not a noun.” We help our clients to communicate their problem solving ideas to the right audiences.

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6 Plot Lines from 90s Sitcom, Friends, that Today’s Tech Would Resolve

January 23, 2018

As we enter 2018, predictions for what technological advances this year will hold are abundant and point to the development of technologies many are still trying to envision—autonomous vehicles, virtual and augmented reality (VR/AR), artificial intelligence and space exploration, to name a few. The focus is the future and while the rapid pace of innovation makes it increasingly difficult to picture what our world might look like in 10 or 20 years, it prompts us to reflect on the progress we’ve made and the challenges we faced 10 or 20 years ago that technology has since solved.

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What a Year

January 11, 2018

Last year was full of blessings for the Karbo Com team and our clients. As we begin the new year, it’s the perfect time to reflect on 2017’s challenges and accomplishments. We are grateful for it all.

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An Oasis in the Desert

December 13, 2017

When you think of Palm Springs, you reflect on warm, welcoming weather and lush oases nestled in unforgiving terrain. It’s relaxing enough to encourage freedom of thought, yet the harshness of the surrounding desert reminds you not to get too comfortable.

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