Karbo Communications Blog

New Year’s Resolutions: Motivate Your PR Agency, Part 1

January 10, 2017

While the start of a New Year means detoxing from our food comas and sugar crashes, it also presents an opportunity for companies of all sizes to take a hard look at past successes and failures. A New Year is a popular time to bring in a new PR agency, or increase current efforts, to meet steeper sales and marketing goals, or launch a new offering. Whether you’re in a new PR partnership, or looking for ways to amplify your current one, here are the top ways to motivate your PR agency right from the get-go and set the partnership up to be successful:

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How Can You Help Mitigate the Fake News Epidemic?

December 12, 2016

The “fake news” epidemic is sweeping the nation and is now a topic of discussion, amplified by the 2016 Presidential Election. The enablement of fake news is being blamed on a number of factors: Distrust in mainstream media outlets, the absence of unbiased fact-checking, the consumer’s desire to confirm existing beliefs, among others. At the forefront of this conversation is the criticism of social media platforms for their role in the distribution and promotion of fake news, putting Facebook, in particular, in the spotlight.

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The Internet of Influence: IoT, AI and Humanity

November 21, 2016

Artificial intelligence and the Internet of Things are trending in the news based on their ability to gather unprecedented amounts of information throughout the world and even outperform the human mind on certain tasks. Both gather intelligence and automate billions of tasks to ultimately improve the quality of our lives. While it’s easy to become infatuated with the visionary products that promise to be born of these technologies — flying cars that whisk us to work, robotic implants that will improve our physical performance, and cyborg personal assistants that anticipate our every need — there are benefits we can realize as marketers and PR professionals that are within reach right now. Ultimately they deliver a better understanding of the people and things in our world and remove the boundaries that affect reach and influence, be they physical or emotional.

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At 60, Data Storage Still Fascinates

November 1, 2016

If computer storage was a person, his drivers’ license would disclose he’s a Baby Boomer who’s turning 60. Remarkably, storage’s ability to capture our attention has increased, not diminished, over the years. Computer storage was born as rotating disks in a hard disk drive (HDD). While still used in PCs and laptops today, HDD shipments are declining as PC demand weakens. What’s going to follow HDDs after they retire?

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Artificial Intelligence’s Authentic Staying Power

September 22, 2016

Cloud computing, big data, and mobility enterprise tech trends have dominated the tech sector over the past several years. While Artificial Intelligence (AI) has occasionally re-emerged over the last 30 years, it has taken a back seat to what many viewed as these more “real” technologies. But recently AI has come back with a vengeance and the current buzz around it is growing louder as we near 2017. The Internet of Things has been one of the key catalysts in spotlighting AI’s value.

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Best Practices for Broadcast Interviews

August 22, 2016

As a TV news reporter, what used to irk me about interviewing someone for a story was when the interviewee acted unnatural. While reporters are experienced working in front of cameras and handling microphones, most other people are not. So when they suddenly find themselves as the subject of a broadcast news story, they’re unsure how to present themselves – it makes them uncomfortable, and it often shows.

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Mentoring in PR: How Guidance and Collaboration Drives Value and Enables Success

August 8, 2016

In public relations, storytelling is essential. PR professionals have a passion for finding the most compelling elements surrounding a client's product, company and market and crafting stories that others will find fascinating. And while one voice is certainly strong, a story culminates to its fullest when multiple voices are heard.

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What Companies Can Learn from the Leslie Jones Troll Case

July 27, 2016

Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free speech, there are several things companies can do to protect themselves and to mitigate damage.

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What is Your IoT Marketing Strategy Missing?

July 18, 2016

At the recent Internet of Things World conference, a speaker stated that if you don’t yet have a detailed Internet of Things (IoT) strategy, you’re already too late. While we don’t believe that’s true, many companies are planning or implementing their connection to the IoT.

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