Karbo Communications Blog

What is Your IoT Marketing Strategy Missing?

July 18, 2016

At the recent Internet of Things World conference, a speaker stated that if you don’t yet have a detailed Internet of Things (IoT) strategy, you’re already too late. While we don’t believe that’s true, many companies are planning or implementing their connection to the IoT.

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Love and Basketball

June 28, 2016

I’m in love with the game of basketball. As a longtime Golden State Warriors fan, I’ve attended more than 500 games and I’ve watched the rest on TV or online. Watching so many games has given me happiness and heartburn. Game seven of the finals clearly falls into the latter category.

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PR’s new Moving Target: Developing Effective Content in a Mobile-First Society

November 5, 2015

From the moment we get up in the morning until we fall asleep, a majority of the world’s citizens are connected to others via a mobile device. The growth of mobile phone and tablet use continues to skyrocket. By the end of 2015 there will be 4.88 billion worldwide mobile users and 5.09 billion by the end of 2016.

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Karbo Communications - October 2015 Newsletter

October 30, 2015

Another great month here at Karbo Communications! This month we launched our new PowerStart program for early-stage startups, celebrated three birthdays, saw “Steve Jobs” in theaters and managed to find time amidst client work for a company outing to high tea in the city. Be sure to check out our full newsletter for more Karbo Com highlights, client highlights and "Tech Tidbits" for October: http://ow.ly/U38xX

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START YOUR ENGINES: Karbo Com Presents the PowerStart PR Launch Program for Early Stage Startups

October 8, 2015

Julie Karbo, Founder of Karbo Communications, discusses the importance of PR for early-stage startups and discusses Karbo Com's PowerStart Launch Program.

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On-Demand Is In Demand

October 6, 2015

On-Demand Is In Demand: How does a company set its on-demand service apart in an increasingly crowded on-demand economy?

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Karbo Communications - September 2015 Newsletter

September 30, 2015

September has been a sensational month here at Karbo Communications! This month we welcomed back Karbo Com's Vice President Margaret Pereira, participated in a number of conferences including VMWorld at the Moscone Center and ventured around the corner to AT&T Park to root for the SF Giants. Be sure to check out our full newsletter for more Karbo Com highlights, client highlights and "Tech Tidbits" for September: http://ow.ly/SRXLb

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The New Age of Brand Storytelling: Cashing in on Social Channels

July 28, 2015

In today’s multi-screen world, brand storytelling can be difficult. It is especially challenging for brands targeting Generation Z and millennials, who have been dubbed the most elusive demographics for marketers in recent history. Marketers are constantly working multiple social media platforms and tweaking digital strategies because a solid brand story can bring reader engagement, a connection with the audience and a flux of revenue.

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Acing the Test: What it Takes to Influence College Students

March 31, 2015

College towns never sleep and students are always on the lookout for the latest and greatest. The college environment can be a gold mine of eager, trend-starting consumers, but getting their attention is not a trivial task. If you can capture it, brand awareness on a college campus can have a huge impact. That’s where public relations comes in.

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