Karbo Communications Blog

Karbo Communications - September 2015 Newsletter

September 30, 2015

September has been a sensational month here at Karbo Communications! This month we welcomed back Karbo Com's Vice President Margaret Pereira, participated in a number of conferences including VMWorld at the Moscone Center and ventured around the corner to AT&T Park to root for the SF Giants. Be sure to check out our full newsletter for more Karbo Com highlights, client highlights and "Tech Tidbits" for September: http://ow.ly/SRXLb

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The New Age of Brand Storytelling: Cashing in on Social Channels

July 28, 2015

In today’s multi-screen world, brand storytelling can be difficult. It is especially challenging for brands targeting Generation Z and millennials, who have been dubbed the most elusive demographics for marketers in recent history. Marketers are constantly working multiple social media platforms and tweaking digital strategies because a solid brand story can bring reader engagement, a connection with the audience and a flux of revenue.

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Acing the Test: What it Takes to Influence College Students

March 31, 2015

College towns never sleep and students are always on the lookout for the latest and greatest. The college environment can be a gold mine of eager, trend-starting consumers, but getting their attention is not a trivial task. If you can capture it, brand awareness on a college campus can have a huge impact. That’s where public relations comes in.

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Three Things That Keep You from Getting Noticed

March 11, 2015

A product or service debut frequently hinges on many things – customer demand, resources, unexpected technical challenges, and competitive threats – among other factors. When planning launches companies consider many things, but carefully orchestrating timing in light of what’s happening in the world isn’t typically one of them.

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What Success Looks Like

February 9, 2015

While the New Year remains new, the team at Karbo Com is already kicking it into high gear for our clients. We’ve started working with Software Defined Storage leader, Nexenta, ECAL, an exciting platform that pro sports teams around the world are using to build relationships with their fan bases, and VigLink, a company that’s helping to monetize influencer content for bloggers and brands.

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Just Make ‘Em Laugh

September 23, 2014

Exhaustive studies by people wearing white coats and smart glasses have determined that laughter is good for you. It's really good, actually. Far outweighing diet soda or Skechers Shape-ups. The endorphin rush, the flushed cheeks, the bellyache—humor is the gift that keeps on giving, the sensory thwack that no drink or drug can ever fully satisfy.

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Five Ways to Derail a Press Interview

September 17, 2014

Motivating key reporters to write about your company is one of the most important things you’ll do. You’ve mastered the two Ds—differentiation and disruption – but the streets of the Valley are littered with companies that had better products, yet failed to succeed.

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The Startup’s Guide to Twitter in 3 Easy Steps

September 3, 2014

As a startup, there are so many important business processes that go into making your great idea successful. Social media can often get pushed to back of the line, but it should be a key part of your outbound PR and marketing plan.

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Do You Know Your Competitors As Well As You Know Yourself?

July 30, 2014

Yes, it seems like a pipe dream. But knowing as much about your competitors as possible is absolutely essential to your success.

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