Karbo Communications Blog

Five Ways to Derail a Press Interview

September 17, 2014

Motivating key reporters to write about your company is one of the most important things you’ll do. You’ve mastered the two Ds—differentiation and disruption – but the streets of the Valley are littered with companies that had better products, yet failed to succeed.

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The Startup’s Guide to Twitter in 3 Easy Steps

September 3, 2014

As a startup, there are so many important business processes that go into making your great idea successful. Social media can often get pushed to back of the line, but it should be a key part of your outbound PR and marketing plan.

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Do You Know Your Competitors As Well As You Know Yourself?

July 30, 2014

Yes, it seems like a pipe dream. But knowing as much about your competitors as possible is absolutely essential to your success.

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Are you all in?

July 21, 2014

When I wrote that first sentence of copy for Karbo Communications’ website, it was based on working with entrepreneurs and technology executives for more than 25 years. It came from knowing that...

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For PR Success: Show Some Respect

March 25, 2014

As the Queen of soul, Aretha Franklin sang 47 years ago, R-E-S-P-E-C-T is at the core of every successful relationship. From the way we treat those we care about to those we...

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Thought Leadership: Giving Birth to Ideas that Merit Attention

November 23, 2013

In practice, thought leadership is as ancient as Greek philosophers teaching on olive-tree-studded foothills.Wikipedia explains ...

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The Hunger Behind the Veneer of Our Thriving Community

April 29, 2013

K/F is proud to be a member of the San Francisco community. When we come to work each day, we marvel at the growing ...

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Top 4 SEO Tips for PR

April 17, 2013

As we move toward an increasingly digital world, the line between online marketing and public relations is blurring. Today, you...

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Ten Commandments of Media Interviews – Part 2

November 9, 2012

In the previous blog, Ten Commandments of Media Interviews-Part I, we explored the meaning of the first five “don’ts” of media interviews. Today, we’ll expand on the latter five.

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