Content

December 12, 2018
When Should You Stop Growing?

Author and artist William S. Burroughs famously stated, “When you stop growing, you start dying.” In Silicon Valley, shark-like forward motion is evangelized and celebrated….

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December 12, 2018
Cool, Calm and Collected: Responding to a PR Crisis

On October 4, 2018, Bloomberg Businessweek dropped an apparent bombshell in its article, “The Big Hack: How China Used a Tiny Chip to Infiltrate U.S….

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December 12, 2018
Will Native Content Fall Victim to Fake News?

Originally appeared in O’Dwyer’s PR News. Native ads have overtaken display as the most popular form of digital advertising, but the gaming of social channels…

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November 8, 2018
Old Websites Are Bad for SEO. Here’s How to Fix Yours

Search engine optimization is constantly changing. What worked last year (or even last month) may no longer be an effective strategy. Just look at the…

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November 8, 2018
Standing out in a buzzword-ridden market

As today’s tech markets become increasingly oversaturated, it’s difficult to stand out and easy to resort to established buzzwords. Formulating the right message — and…

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November 8, 2018
Mine is Bigger Than Yours: Positioning That Moves Markets

Philip Kotler, affectionately known as the “Father of Modern Marketing,” once defined brand positioning as the “act of designing the company’s offering and image to…

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October 10, 2018
United Breaks Guitars: Strategies for Avoiding a PR Crisis

Brands can’t always avoid a controversy, but they can control their response. Here are seven ways to minimize the impact of a PR crisis —…

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September 28, 2018
Republicans Buy Sneakers, Too: Why Socially Conscious Advertising is In

For a long time, most companies shied away from mixing business with social issues. Even athletes like Michael Jordan, as much a walking, talking brand…

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July 30, 2018
Are CMOs missing the PR opportunity?

In the B2B tech marketing world, PR – and earned media – holds an important place in the overall marketing mix. However, what considerations should…

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July 11, 2018
New Employee Spotlight: Meet Jeff Curtis

Meet Jeff Curtis, Content Manager and Writer Jeff joined the Karbo Com team in April as a content manager and writer, bringing experience as a…

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