Content

November 8, 2018
Old Websites Are Bad for SEO. Here’s How to Fix Yours

Search engine optimization is constantly changing. What worked last year (or even last month) may no longer be an effective strategy. Just look at the…

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November 8, 2018
Standing out in a buzzword-ridden market

As today’s tech markets become increasingly oversaturated, it’s difficult to stand out and easy to resort to established buzzwords. Formulating the right message — and…

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November 8, 2018
Mine is Bigger Than Yours: Positioning That Moves Markets

Philip Kotler, affectionately known as the “Father of Modern Marketing,” once defined brand positioning as the “act of designing the company’s offering and image to…

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October 10, 2018
United Breaks Guitars: Strategies for Avoiding a PR Crisis

Brands can’t always avoid a controversy, but they can control their response. Here are seven ways to minimize the impact of a PR crisis —…

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September 28, 2018
Republicans Buy Sneakers, Too: Why Socially Conscious Advertising is In

For a long time, most companies shied away from mixing business with social issues. Even athletes like Michael Jordan, as much a walking, talking brand…

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July 30, 2018
Are CMOs missing the PR opportunity?

In the B2B tech marketing world, PR – and earned media – holds an important place in the overall marketing mix. However, what considerations should…

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July 11, 2018
New Employee Spotlight: Meet Jeff Curtis

Meet Jeff Curtis, Content Manager and Writer Jeff joined the Karbo Com team in April as a content manager and writer, bringing experience as a…

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June 19, 2018
The Smart Machine Era: The Rise of the Robot Overlords

The smart machine era will be the most disruptive in history. Medical treatment systems, the power grid, manufacturing lines, process control and transportation systems work…

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June 14, 2018
Pitch Perfect: How to Secure Business Press Coverage

As PR professionals in the high-tech industry know, crafting a compelling story around a product update or opportunistic trend and securing interest from tech and…

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May 16, 2018
Hyper-Personalized Marketing That Won’t Land You in Front of Congress

Oh, to be an ad man in the 1960s. If you believe everything you see on TV, marketing back then was a simpler game. Successful…

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