Content

April 11, 2019
Meet the Team | Kim Lianthamani, Account Director

    Account Director Kimberly Lianthamani, is unstoppable, determined—and always has been. Even as a kid, Kim meant business. A budding peanut butter aficionado with…

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April 3, 2019
Why Executive Positioning Matters

  Who has time for the seemingly trivial and vanity-fueled pursuit of personal branding when you’ve got a business to run? Executive positioning, or the…

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February 26, 2019
In The Know | Ainsley Wagoner

  The sales funnel is dead, and by now we all know it. Outdated models charting a linear path from brand awareness to purchase have…

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February 12, 2019
In The Know | Pei Ketron

Photographer and influencer Pei Ketron knows a thing or two about visual storytelling. As one of Instagram’s earliest adopters, Pei helped pioneer the meteoric rise of…

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December 12, 2018
When Should You Stop Growing?

Author and artist William S. Burroughs famously stated, “When you stop growing, you start dying.” In Silicon Valley, shark-like forward motion is evangelized and celebrated….

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December 12, 2018
Cool, Calm and Collected: Responding to a PR Crisis

On October 4, 2018, Bloomberg Businessweek dropped an apparent bombshell in its article, “The Big Hack: How China Used a Tiny Chip to Infiltrate U.S….

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December 12, 2018
Will Native Content Fall Victim to Fake News?

Originally appeared in O’Dwyer’s PR News. Native ads have overtaken display as the most popular form of digital advertising, but the gaming of social channels…

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November 8, 2018
Old Websites Are Bad for SEO. Here’s How to Fix Yours

Search engine optimization is constantly changing. What worked last year (or even last month) may no longer be an effective strategy. Just look at the…

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November 8, 2018
Standing out in a buzzword-ridden market

As today’s tech markets become increasingly oversaturated, it’s difficult to stand out and easy to resort to established buzzwords. Formulating the right message — and…

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November 8, 2018
Mine is Bigger Than Yours: Positioning That Moves Markets

Philip Kotler, affectionately known as the “Father of Modern Marketing,” once defined brand positioning as the “act of designing the company’s offering and image to…

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