eBay Ramps Up Advertising, Moves To Product Ads, Pages

eBay is building out an in-house advertising team and cutting ties with an outside ad firm, Triad Retail Media, to move sales in-house after working together since 2010. The company also plans to eliminate some types of advertising units that take consumers off its marketplace and direct them to another site.

eBay, for example, will retire product listing ads from its offering in the second quarter of 2017, says Josh Wetzel, eBay senior director of sales and marketing. He expects future growth will come from building partnerships with manufacturers that sell products on the marketplace.

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March 13, 2017

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