“Storage should be easy. It should be that anyone can manage it, it’s something you put in the closet and forget about.”
This was the mantra of storage vendors over the last 10-15 years. We saw vendors like EqualLogic make a dent and then get acquired after selling on simplicity. Then, EMC announced the VNXe and invited a third-grader to come onstage and configure it.
This worked well when selling into the small to medium business space, and many companies jumped on the bandwagon, but is it the future? As we see cross-cloud integration like VMware announced at VMworld, and the rise of containers into the enterprise, is simplicity really the key selling point?