Background

Remote and rural communities rely on data centers hundreds of miles away, with service easily disrupted by adverse weather conditions, fiber damage, and environmental factors. Without data centers that are more local, many communities sit on the other side of a rapidly accelerating digital divide. Greensparc is changing this by delivering critical infrastructure, cloud services, and applications to unserved and underserved markets. Greensparc installed its most recent data center at Humpback Creek Hydro Facility in Cordova, Alaska for Cordova Electric Cooperative. Alaska’s newest data infrastructure is 100% renewable, powered by the local hydro plant, and is capable of supporting the needs of major cloud service providers that need to extend services and applications to the world’s hardest to reach populations and communities.

To launch the company, Greensparc leveraged Karbo Com PowerStart – a new service offering designed to give pre-Series A technology companies access to topflight public relations, content and digital marketing services at an affordable price. The program, available in a tiered pricing structure, provides startups with the agility to choose the marketing areas that will best help them drive visibility, sales opportunities and revenue growth, secure partnerships, attract talent, acquire funding and more.

Objectives

• Launch Greensparc, the technology and vision to market to raise awareness, attract sales opportunities and support the company’s capital raise goals 
• Unveil Greensparc’s inaugural data center deployment in Cordova, Alaska with its partner HPE
• Create visibility and awareness for Greensparc through media placements that reflected brand narrative in target publications
• Build press relationships with target reporters across: data centers, sustainability, utility/energy, business and local markets who will amplify the story

Execution

Results

As a result of pitching the announcement under embargo to target reporters across utility, data center, business and local publications, Karbo Com secured coverage with the Data Center Dynamics, The Cordova Times and Alaska Business Monthly, in addition to an interview with the Wall Street Journal, an email Q&A with SDxCentral and a byline with Fast Company. The team secured unique launch coverage in 7 target publications that all reflected the brand messaging and narrative and totaled over 4 million unique monthly visitors.

Client feedback was resoundingly positive, stating that the public relations and media work Karbo accomplished has led to many conversations for Greensparc with potential investors and new customers alike.