Case Study: Stytch

Stytch is the most powerful identity platform built for developers.

Challenge & Objectives

Stytch, a leading Identity and Access Management (IAM) provider, needed to:

1. Increase awareness as the go-to solution for frictionless authentication.
2. Drive adoption among developers, security leaders, and business decision-makers.

Position executives as thought leaders in authentication, security, and fraud prevention.

Strategic Approach & Results

Karbo developed a tailored PR strategy focused on high-impact media placements, executive thought leadership and product PR to differentiate Stytch in a competitive market.

Product PR Wins: Successfully launched three major offerings, securing top-tier and developer-focused coverage in outlets like VentureBeat, SiliconANGLE and The New Stack.

Exclusive AI Tie-In: Positioned Stytch’s Connected Apps launch within the AI news cycle, securing an exclusive feature in VentureBeat and reinforcing leadership in AI-driven authentication.

Executive Thought Leadership: Elevated Stytch’s C-suite with strategic commentary in Forbes, BNN Breaking, and San Francisco Business Times, as well as keynote slots at LeadDev NYC, Carolina Code Craft, and CascadiaJS.

Analyst Relations Success: Secured 30+ briefings with firms like Gartner, Forrester, and IDC, leading to influential IAM/CIAM market report inclusions that strengthened credibility and supported sales.

Results & Impact

75+ earned media placements, reinforcing 100% of key messages.
Exclusive coverage in , solidifying AI authentication expertise.
Award-winning recognition: 2024 SIIA CODiE Business Technology Awards.
Increased developer and enterprise engagement through thought leadership, media outreach, and analyst relations.

Through a strategic mix of product storytelling, executive visibility, and high-value media engagement, Karbo elevated Stytch’s market position, securing standout recognition in an increasingly crowded IAM space.

A sampling of media that have featured Stytch: