Background

ThreatLocker is a global cybersecurity leader that allows organizations to safeguard their IT operations. The company’s powerful product suite ensures that customers can easily and directly control exactly what applications run on their endpoints. Through a Zero Trust model framework, TheatLocker protects customers from various cyber threats, including unknown malware, ransomware, and exploits for known and unknown vulnerabilities. Today, ThreatLocker has thousands of partners and protects over 50,000 organizations.

To further accelerate the company’s product innovation and global expansion, ThreatLocker raised $115M in Series D funding, led by existing investor General Atlantic, a leading global growth equity firm, with participation from other major investors StepStone Group and the D. E. Shaw group.  The new investment followed a year of substantial growth as ThreatLocker doubled its revenue and added 50% to its workforce.

Objectives

• Grow awareness through earned media placements announcing that ThreatLocker had raised $115M in Series D funding; 
• Elevate the company’s profile by highlighting strong business growth, product differentiation and leadership to the market; 
• Engage media relationships with reporters across cybersecurity, business, technology, and local press, to further amplify the story

Execution

Results

Karbo Communications secured 44 placements generating 93,114,300 unique impressions. Coverage appeared in target publications, including the Wall Street Journal Venture Capital Pro Newsletter, Fortune, Axios, AlleyWatch, BankInfoSecurity, Channel Futures, CRN, MSP Today, Orlando Business Journal, Security Week, SiliconAngle, Silicon Republic, StrictlyVC and more.