Case Study for vFunction
Launch placements secured to-date
Media and analyst launch briefings secured
Many of today’s enterprises rely on legacy Java applications to power their businesses, and face an urgent mandate to move to the cloud as quickly as possible in order to retain competitive market positioning, innovate their businesses and respond to unexpected events like COVID-19. Over time, these enterprises have amassed huge backlogs of 100’s and even 1,000’s of legacy monolithic Java applications to modernize, hampering business transformation initiatives and creating drag on IT departments. Manual modernization tools and projects are slow, costly and ineffective, and modernization strategies such as “lifting and shifting” and containerization without breaking into microservices yield limited benefits. Adding to the complexity, these enterprises often lack the resources and skills to modernize their enterprise applications.
That’s where vFunction comes in. vFunction eliminates the frustration and pressure of today’s cloud native modernization projects. vFunction enables technology leaders and developers to automatically modernize 1,000s of legacy apps, while removing manual processes and eliminating constraints like time, cost, risk, and limited skills.
vFunction hired Karbo Communications to launch the company from stealth and announce funding to boost awareness and accelerate the company’s go-to-market strategy. vFunction selected Karbo Communications due to the team’s expertise in SaaS, cloud and B2B technology markets, highly strategic approach to PR and content, proven track record of success building brand awareness, driving leads and growing sales, and communicating highly differentiated market positioning.
- Launch vFunction from stealth by unveiling the company, the product and technology, leadership, funding, and customer momentum to the market
- Position vFunction as a differentiated and preferred solution for modernizing enterprise applications
- Increase market awareness and company and executive thought leadership to fuel company growth
Karbo Communications partnered with vFunction to develop a strategic PR and communications strategy to introduce vFunction to the market and contribute to the achievement of the company’s business goals. In order to establish vFunction as a disruptive force in the market, Karbo Communications provided counsel on messaging to help further highlight market differentiation, executed an aggressive media and analyst outreach strategy to build and strengthen key relationships, partnered with vFunction on social media and website blog content, and pursued a thought leadership campaign to secure byline opportunities to continue momentum.
To further elevate brand awareness and credibility, Karbo Communications developed strategic thought leadership platforms and custom storylines for vFunctions’s C-suite executives, designed to amplify the company’s overarching brand narrative.
Karbo Communications launched vFunction from stealth on February 2, 2021 and garnered 47 total placements in key publications such as the Wall Street Journal, VentureBeat, Fortune, Silicon Valley Business Journal, The New Stack, SiliconANGLE, DevOps.com and more, generating 30,384,217 total impressions. The team secured 15 media and analyst interviews, introducing vFunction to influential reporters and analysts from CRN, DevOps.com, VentureBeat, SiliconANGLE, Forrester Research, Gartner, Omdia, 451 Research, and more. Coverage secured has been neutral-positive and factual in tone, with key messages reflected throughout. Karbo Communications also provided social media content recommendations, securing retweets and positive Twitter mentions from reporters and market influencers at The New Stack, CRN, SiliconANGLE, IT Business Edge, VentureBeat and venture capital firm, Shasta Ventures.
During and after the launch to continue momentum, Karbo Communications secured two byline opportunities with DevOps.com and Network Computing addressing the market challenges that vFunction helps to solve.