At Karbo Communications, we have seen how strategic positioning yields stellar results – regardless of whether a company is a startup or an established one. We know this firsthand because we’ve made it happen for the dozens of tech companies we have worked with throughout the years.
Developing messaging with brand differentiation as its backbone is of utmost importance to the execution of our media relations efforts on behalf of our clients. It was our IoT industry expertise that caught the eye of TDK U.S.A. Corporation (TUC) and eventually led the company to name Karbo Communications as its agency of record in the fall of 2016.
The case study highlights the media exposure we initially garnered for the global brand in the United States within months of working together. Check out the video commentary by Karbo Communications’ Senior Vice President Margaret Pereira as she expands upon how our agency successfully promoted TUC at 2017’s Consumer Electronics Show (CES).