5 WAYS INFLUENCER MARKETING WILL BE IMPACTED BY AN ECONOMIC DOWNTURN IN 2023
Influencer marketing isn’t considered “as discretionary as it previously was,” said Mike Donoghue, co-founder and CEO of Subtext, a subscription-based text messaging platform, in an interview. “Two or three years ago, it was this really experimental spend. But I think most people have it baked into the budget now.”