Adjusting your pricing model in an IoT-driven manufacturing industry

By Daniel Bormolini, VP Customer Strategy at Vendavo

For some, the Internet of Things (IoT) — and the vast possibilities and impacts that come along with it — is nervously seen as something to be addressed later rather than sooner. The problem, however, is that the IoT is not coming, it’s here. It is currently changing every step of the business — from development to pricing to selling — and making each step more dynamic.

Managing business performance is becoming increasingly complex as the amount of data grows. Yet, this also means the potential to know more about your own business — and that of your competitors — has never been greater.

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