Augmented reality developer tools startup 8th Wall raises $8 million

Mobile AR had a lot of hype heading into the rollout of ARKit and ARCore this past year, but for the most part mobile AR apps have delivered a pretty heavy thud, failing to deliver on their futuristic promises. 8th Wall believes that this is the result of developers looking to port existing experiences into AR rather than designing for mobile AR’s strengths in the first place.

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