CMO’s top 8 martech stories for the week – 5 August 21
Another on the acquisitions trail this week is social media management vendor, Hootsuite, which plans to purchase Heyday, a conversational commerce platform for retailers, for US$48 million.
Heyday’s customer messaging platform integrates seamlessly with ecommerce platforms. Brands using the platform to deliver interactions via chat and video include Lacoste, Decathlon, Cirque du Soleil, Danone and Jack & Jones.