Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts
When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you’re wondering why you didn’t just spend an extra $4 on those scented candles.