Finance: A Sales Force’s Greatest Asset

How does your company improve profitability? And who is responsible for this growth?

These were two of the core questions we – in collaboration with CFO Research – asked in a survey of more than 100 senior finance executives in companies with $1+ billion in revenue. As you’d expect, the results pointed to finance as the current guardians of profit growth, but the future outlook pointed to a much broader, more collaborative effort.

While many of the respondents came from growing companies, the overwhelming majority of those surveyed (73 percent) agreed it will become more difficult to improve margins and profitability in the next two years. This increasing pressure for margin growth is only compounded by the 84 percent of respondents that believe finance needs to be integral in the improvement of enterprise profitability.

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