For Budget Sake Focus On Existing Customers Before Aquiring New Ones In 2023

Data is a major focus for Sendinblue, says Steffen Schebesta, CEO of North America and vice president of corporate development at the Paris-based company. Some people call the company a customer data platform (CDP), because of all the sources of data that is collected, such as behavioral and tracking web behavior, but its roots are in email.

 

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