Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News

Hootsuite, a social media management provider, has announced a $48 million acquisition of Heyday, a Montreal-based conversational AI platform. Heyday is designed to enable brands to deliver personalized customer experiences through messaging conversations. Heyday’s enterprise-grade customer messaging platform integrates with ecommerce platforms and aims to deliver personalized customer experiences via chat and video.

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