Hootsuite Acquires Heyday

Hootsuite has acquired Heyday, a conversational artificial intelligence and messaging platform provider, for about $48 million.

“Social is the new interface of commerce and customer care. Modern-day brands have to manage a multitude of daily interactions and conversations at scale, which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales, and support teams globally so they can deliver exceptional experiences at scale,” said Tom Keiser, CEO of Hootsuite, in a statement.



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