Lower started in the role last week, reporting to CEO Tom Keiser. She is relocating from Chicago, to Vancouver, British Columbia, for the job. Penny Wilson was the last person to hold the position at Hootsuite. She exited the company after four years in January 2020.
As a key member of Hootsuite’s executive leadership team, Lower will be in charge of the brand’s overall global strategy, demand generation, communications and events. She will oversee 100 people globally.