How agencies can leverage social media to build trust with constituents
Social media was once seen as a way to give a human face to government agencies. In the wake of the pandemic, engagement with constituents has become less about edgy social media posts designed to boost follower numbers and, instead, more focused about competent communication of news and information in trying times. Emphasis on follower growth has been replaced by overall messaging impact and reach, as government agencies pivot to social media to establish themselves as credible sources of information.