Identity Crisis in the C-Suite: Who Owns Profit?

Back in 1998, in the International Ballroom of the Washington Hilton Hotel, Dun & Bradstreet CEO Terry Taylor delivered a simple message to members of the National Association of Purchasing Management: “A different ‘P’,” he said, “would suit you better.”

“Forget about ‘Purchasing management’,” Taylor proclaimed. “Given what you do to optimize margins, your real business is ‘Profit maximization’.”

He walked off to a standing ovation.

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