Small Business Saturday is seemingly the rosiest shopping holiday we’ve got this holiday weekend. Everyone loves to “love local” and America is leading the way with 91% of us feeling loving towards small business this year. Small businesses are responsible for the culture that defines our cities. The restaurants, the boutiques and clothing stores, coffee shops and bars, even the service providers bring their personality to work. Having a day devoted to spending holiday dollars in their stores is important. And by and large, Small Business Saturday is a success. Store owners in some cases report up to doubling traffic levels across the weekend with peaks in traffic hitting on the Saturday before the weekend winds down, last year alone the NFIB reported independent merchants saw record Saturday sales with consumer spending close to $5.7 billion.