Marketing Technology Highlights of The Week: Featuring Hootsuite, HubSpot, Terminus, Xandr and more!
As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects and customers; but in a marketing world where impressions, clicks, and conversions are taking center stage as priority metrics, how are marketing leaders ensuring a balance?