Must-have skills for a media startup CEO: Mike Donoghue of Subtext

Have you ever received a text message from your local news outlet? This is one of the more innovative approaches we are seeing recently, particularly in the US, where news providers are texting their audiences about critical beats like the wildfires.

One company making that possible is Subtext, a US-based SMS platform designed to connect “hosts” (which can be media companies or individual content creators) with their audience, who subscribe to receive updates. Subtext currently has more than 900 news or media-centric hosts and close to 1m subscribers.

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