National Small Business Week is currently in full swing, and the amount of valuable information out there for small to midsize businesses (SMBs) is staggering. From free tools your SMB can use to cybersecurity steps it can take, the Small Business Administration’s (SBA) #DreamSmallBiz campaign is all about giving small businesses hands-on resources and strategies to succeed.
One area in which small businesses need a lot of help is marketing. According to a recent Small Business Marketing Survey conducted by The UPS Store, 31 percent of respondents said marketing and branding are among their greatest business challenges. PCMag this week asked Tim Davis, President of The UPS Store, to explain how SMB owners can improve their marketing and streamline how they do business using technology. We interviewed Davis along with Marcus Lemonis, host of CNBC’s reality show The Profit.