The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO survey
A new product name and new features from Qualtrics. The customer experience platform Qualtrics has launched CoreXM, a reiteration of its previous Research Core platform with added capabilities. Existing Research Core customers will be automatically transitioned to the new tool that has all the previous abilities, along with newly added analytics, reviews, XM controls and an XM directory.