The Year Ahead: The Rise Of Voice-Enabled News, Media Consolidation And More Partnerships
Voice-enabled platforms, like Amazon Alexa, are becoming more widely adopted among consumers. According to research from Voicebot.ai, one in four consumers have access to a smart speaker today, meaning a 26.2% adoption rate across the U.S. alone. Within the next year, younger generations, including millennials and Gen Z, will turn to their smart speakers in greater numbers to get critical news updates.