TIBCO Appoints Karbo Communications as North American Agency of Record

Industry leader in integration and analytics taps award-winning PR agency

SAN FRANCISCO, Calif.—February 11, 2019—Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency today announced it has been named TIBCO Software Inc.’s Agency of Record. Karbo Com will handle TIBCO’s messaging, media, and public relations efforts in North America, advancing the company’s position as a global leader in integration, API management, and analytics.

This week, TIBCO was named a Leader in Gartner’s 2019 Magic Quadrant for Data Science and Machine Learning Platforms. Earlier this month, TIBCO was also recognized as a Leader in The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms Q1 report, which awarded the company the highest possible score in multiple categories across the evaluation criteria.

As the company’s Agency of Record, Karbo Com will emphasize TIBCO’s leadership standing through communications that explain the company’s innovative work.  In addition to corporate communications efforts, the agency will support TIBCO’s marketing strategy for the suite of products and solutions that are part of the TIBCO® Connected Intelligence offering, including TIBCO Spotfire® X, the company’s analytics and data visualization platform and the TIBCO NOW® Global Tour 2019, a multi-city edge conference making stops in Singapore, Chicago, and London.

“Karbo Communications’ strategic counsel and expertise in the B2B SaaS industry makes them an invaluable addition to TIBCO’s marketing and communications efforts,” said Lindsey Ashjian Torres, global director, corporate communications, TIBCO. “We realized value from the relationship right out of the gate and they continue to deliver. I’m confident that together we’ll expand awareness of the many ways TIBCO is helping businesses innovate through improved interconnectivity and data analytics.”

“We’re honored to be working with TIBCO,” said Julie Karbo, founder and CEO of Karbo Communications. “It’s significant when an industry leader manages to be as nimble and innovative as TIBCO is. The company is doing incredible work and we’re very excited to contribute to their success through storytelling and aggressive outreach. They’ve empowered us to be creative and not be constrained by the status quo. It’s going to be an exciting year.”

About Karbo Communications

Karbo Communications, Inc. is a leading digital technology PR and marketing agency located in the hubs of innovation, San Francisco’s South of Market area (SoMA), Silicon Valley and New York. A full-service agency, Karbo Communications offers an extensive array of innovative digital services, including branding, corporate and product PR, social media, creative services, content development and more. Karbo Communications has helped to disrupt markets through strategic communications programs for groundbreaking companies such as TIBCO, Apple, eBay, Digg, Logitech, TDK, RTI, The Tylt, Oracle, Equinix, 8th Wall, Cisco and Penguin Computing.

The Karbo Communications team brings industry knowledge, strategic thinking, creativity and the best of the tech industry’s entrepreneurial spirit to create and amplify market leadership for a range of clients, from start-ups to leading global organizations. For more information, visit www.karbocom.com or follow us on Twitter, Facebook and LinkedIn.

Karbo Communications Media and New Business Contact:

Eric Pestana, Account Executive

TIBCO, TIBCO NOW, and Spotfire are trademarks or registered trademarks of TIBCO Software Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification.


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