Sian Hernandez

Sian Hernandez is a Senior Vice President and Head of Client Service at Karbo Communications. With over a decade of technology marketing and communications knowledge, Hernandez has helped startups through enterprise companies transform their business growth and trajectory through impactful and strategic communications.

Throughout her career, Hernandez has extended valuable media relationships to her clients, securing coverage in publications such as the Wall Street Journal, Fortune, Forbes, Fast Company, TechCrunch, INSIDER, Axios, NY Times, Reuters, Bloomberg as well as critical technology and vertical publications that reach her clients’ target audiences. Hernandez has developed ghostwritten articles that have been placed in a variety of business and technology outlets, such as Forbes, VentureBeat, Fast Company and TechCrunch, among others. 

She has partnered with executives and companies across many technology areas including enterprise software/SaaS, AI, cloud, data center and infrastructure (IaaS), security, business intelligence, network intelligence and high performance computing/supercomputing, that reach a variety of markets including federal government, retail/eCommerce, financial services, manufacturing, automotive, energy/oil & gas, weather, engineering, life sciences and higher education.

Prior to joining Karbo Communications, Hernandez served as an Account Manager at Highwire PR. In this role, she led the communications team that propelled AppDynamics to be acquired by Cisco for $3.7B.  Hernandez began her technology public relations career at Eastwick Communications (now Hotwire PR).  She holds a B.S. degree in Business Administration from California State University at Stanislaus. Outside of work, she most enjoys spending time (and adventuring) with her husband, son and mini-Australian Shepherd (Izzy), arranging flowers, soaking up sunshine at the coast, attending dance classes, learning about photography and cozying up with a great book.