Our PowerStart Program Delivers Strategic PR Resources to Pre-Series A Startups – Is Your Startup Ready?

Whether they’re reshaping markets or bringing a bold new vision to the forefront, startups have a certain magic about them. Many have a compelling offering but don’t always have the resources to hire a respected public relations agency to help build their brand positioning and
awareness. 

We recently launched PowerStart, a service offering designed to give pre-Series A technology companies access to topflight public relations, content and digital marketing services at an affordable price. The program, available in a tiered pricing structure, provides startups with the agility to choose the marketing areas that will best help them drive visibility, sales opportunities
and revenue growth, secure partnerships, attract talent, acquire funding and more.

With PowerStart ready to help, the question becomes – is my startup ready for public relations?

A startup is typically ready for PR when it is clear about its business goals, has determined priority target market(s) it is able to address, has a vision for its brand identity, has compelling market proof (customers are key) and can articulate to its PR partner how the company or technology is unique and differentiated. With these ingredients in place, an agency is armed
and ready to counsel on messaging and brand positioning, and to define the supporting PR functions and creative programs that will achieve the desired visibility and brand awareness results.

One of the most important pieces of the PR puzzle, is having a meaningful and ongoing engagement with your PR team, who will bring you proactive ideas. Your job will be to have a compelling perspective that advances a conversation. Startups want great press. Publications want great stories that best serve their readership. Understanding that PR serves as a bridge,
connecting your story to the publications that matter, also means skillfully balancing those two (and sometimes competing) agendas. This is why PR agencies encourage startups to not only promote themselves, but to invest in relationships with these publications and serve as thought leaders. Offering valuable insight to reporters and expertise to the markets it hopes to reach, gives startups an edge when it comes to coverage.