EBay Brings Ad Sales In-House To Focus On First-Party Data Strategy
On May 10, eBay will part ways with its longtime ad rep firm, Triad Retail Media, which was acquired by Xaxis last October. Recode first reported the separation.
EBay will move its ad sales team in-house, claiming this migration will allow it to take more direct ownership of its brand partnerships.
“This is much more about our shift toward what we call first-party advertising and wanting to have direct relationships with brands,” Bridget Davies, VP and GM of eBay Advertising, told AdExchanger.