By Salim Tarazi, Director of U.S. Ad Operations at eBay Advertising
With platforms such as Netflix and Snapchat, consumers are spending more time watching videos than ever before. Per an Interactive Advertising Bureau video ad study, 72% of marketing and media buying professionals said they will be moving funds from TV to digital video.
However, simply producing engaging, targeted video content is no longer enough. Road blocks like ad blockers, mobile apps and skip buttons are forcing brands to be more creative than ever before.
Here are the top three mobile video advertising mistakes brands are still making today: