5 Ways Influencer Marketing Will Be Impacted by an Economic Downturn in 2023

“Influencer marketing isn’t considered “as discretionary as it previously was,” said Mike Donoghue, co-founder and CEO of Subtext, a subscription-based text messaging platform, in an interview. “Two or three years ago, it was this really experimental spend. But I think most people have it baked into the budget now.”

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