With Brevo AI Assistant, marketers can generate subject lines for email campaigns. After adding a brief description of the newsletter, they receive instant and personalised suggestions. They can also select propositions (e.g., use humour, use power words, pose a question, etc.) to further refine the subject line before adding it to campaign workflows.
“With Brevo’s new AI assistant, growing businesses gain a powerful tool to craft captivating subject lines that break through inbox clutter and grab recipients’ attention,” said Isabelle Guis, CEO of North America and global chief marketing officer of Brevo, in a statement.