E-commerce lessons for 2024 customer loyalty

When it comes to the livelihood of a brand, nothing is more pivotal than customer loyalty. While earning that trust is no easy task, 2023 continued to show that all of that hard-earned goodwill can easily be destroyed with just one disappointing experience. To overcome the fickle nature of consumer preference trends, brands saw two of the biggest industry changemakers with social media and AI tech.

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