Generative AI Tools Can Save Time, Increase Productivity for PR Pros

“The position of having this blank canvas can be overwhelming,” says Natalia Williams, Chief Product Officer, Hootsuite. “OwlyWriter gives you prompts, but you can get inspiration on what is out there that people are talking about. If there is positioning that you have on a certain topic, [the tool] can start you on the journey and produce posts for you in a way that is authentic, so no two posts are alike.”

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