Halloween food discounts: 23 businesses, including DoorDash, Red Lobster and Chipotle with spooky savings

Hootsuite social marketing specialist Eileen Kwok shares insight into top Halloween brand promotions, informed by Hootsuite social listening data.

…Brands have boosted their social media activity ahead of Halloween “to promote a new or in-market product offering,” Eileen Kwok, social marketing specialist for social media management company Hootsuite, shared.

And some of those involve deals, with one of the most successful – and, unfortunately, expired – promotions from Marvel and Party City giving kids 20% off superhero costumes, according to Hootsuite’s analysis of social media data from X, formerly known as Twitter.

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