Hootsuite Launches AI-Powered Tool to Inspire Creators, Help Generate Effective content

“When asking our customers what their top responsibilities are as it relates to social media, the #1 answer cited by respondents (77%) was ‘coming up with content ideas,’” says Natalia Williams, CPO at Hootsuite. “Yet, when asking customers the top challenges that they are facing in their role, close to one-third of respondents (32.6%) said ‘difficulty coming up with content ideas.'”


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