Hootsuite Launches OwlyWriter AI as Social Media Management Market Heats Up

According to Natalia Williams, Hootsuite’s chief product officer, the new tech is powered by generative pre-trained transformer technology (GPT) and prompt engineering/variance to ensure that no two users generate the same content on a similar topic and was developed as a step-by-step tool that requires very little information to generate post ideas and captions tailored to various social media platforms.

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