Innovative US local newsroom strategies: SMS tactics with San Francisco Chronicle and L.A. Taco

In this week’s podcast, we talk about SMS – short messaging service – better known as texting. In the US, there are lots of local newsrooms opting for a more direct and personal way to interact with their readers via SMS.

Two of those are San Francisco Chronicle and L.A. Taco, both based in California. The Chronicle is a long-standing local news outlet covering the Bay Area of San Francisco, while L.A. Taco is a community-focused news website in the heart of Los Angeles. Two very different news outlets but one shared objective: identify a major news beat and experiment with text messages to navigate it.



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