CRM platform Brevo, previously known as Sendinblue, has increased its investment in North America by naming former Salesforce executive Isabelle Guis as CEO of North America and Global CMO.
In addition, the company has appointed Julien Cros as sales director of North America and opened an office in New York City.
Guis will be tasked with driving the next stage of North American growth, while overseeing global marketing operations and strategy.
“The U.S. is the market where we are growing the fastest in the world but we are only getting a tiny fraction of that market,” says Armand Thiberge, founder and CEO at Brevo. “I believe in Isabelle’s vision to take us to another level and double our revenue share from 20% to 40% by the end of 2025.”