Low code/no code tools reap IT benefits—with caveats

Sendinblue, a provider of cloud-based marketing communication software, uses low code workflow automation, data integration and management tools to quickly experiment with features such as new pricing plans, says CTO Yvan Saule. Without low code, which allows him to test new features at 10 to 15% of the cost of traditional development, “we couldn’t afford all the experiments we’re doing,” he says. “If we had to write 15 different pricing systems, it could’ve taken years,” requiring backend fulfillment systems and credit checks for each specific price.



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