Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers
Web push notifications have gained popularity as a marketing tool for ecommerce brands. One of the primary reasons is that web push notifications are free, while other forms of communication can incur costs. The advantages of using web push notifications are that they are delivered directly to the user’s device. The feature enables sending notifications when customers are active, which addresses a major limitation of email and SMS. This makes web push highly visible and hard to miss, increasing the likelihood that users will see and engage with them.