Seven Trends These Business Leaders Predict We’ll See More of in 2024
As younger fans retreat from traditional social channels in favor of group chats and private communities, artists looking to engage their fans will follow suit. Instead of asking their fans to wade through the toxic noise of social media to hear about a new single or upcoming tour dates, artists are looking to create a more personal connection with fans via more community-driven platforms.
– Mike Donoghue, Subtext