Shipup Survey Highlights Post-Purchase Experiences
Nearly 60% of consumers surveyed find it more important that the package arrives on the promised date rather than the delivery being quick, according to new research from Shipup.
“Recognizing the wide ranging habits of American consumers, from shopping frequency to post-purchase preferences, provides valuable insights and actionable intelligence for brands. In a competitive market, this report provides a roadmap for brands looking to gain a leading edge,” says Agop Ashjian, CEO of Shipup. “As more and more retailers turn to online shopping as their primary sales medium, this report underscores the need for effective and proactive communication in the post purchase journey to retain and drive customer loyalty.”