Social Commerce Is Finally Here

Social media platforms have spent the last few years introducing more purchasing features in the hopes of finally bringing social commerce to fruition. Their efforts have been paying off, as nearly 80 million U.S. consumers purchased a product or service directly within a social media post in 2020, a 30% increase over 2019 according to Statista. That number is projected to grow to over 100 million by 2023.



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