Using Downward Price Pressure And Commoditization to Your Advantage

By Mitchell Lee, Business Consultant at Vendavo 

Long-term view: the chemicals industry is thriving.

In the last decade the value of chemical exports has doubled. The American Chemistry Council expects the industry to see additional growth of 3.9% in 2016, despite the headwind of failing global economies.

Even the oil industry, which suffered a steep decline in price per barrel, has recovered closer to what some have called “the Goldilocks Zone” where prices are just right for producers and consumers.

And yet, right now, chemical manufacturers are feeling downward price pressure.

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